Just three short days since the game's launch, Rovio has announced a couple of stunning statistics, showing that while Angry Birds may not be quite as popular as it once was, the franchise still has quite the following. The company revealed a logo for the first true sequel in the series (which also has countless spinoffs to its name), and promised more information to come on July 28th. Well, when July 28th came, by 'more information', we learned that Rovio outright decided to launch the game that very same day across Android and iOS devices. So a lot is riding on Angry Birds 2, and maybe it will deliver the revenues that Rovio needs, but it hasn’t up to this point.A couple of weeks ago, Rovio left gamers scratching their heads when they began teasing Angry Birds 2. Last year, the firm’s games revenue was up 16 percent year-over-year to $121 million, but despite its focus, earnings from consumer products fell 43 percent to $45 million.” “The company’s dependence on a single franchise, and repeated failure to launch something of equal or greater value, continues to undermine its overall market position. “However, as the mobile market has started to saturate, so too has Rovio started to see a decline in sales, ultimately resulting in having to lay off 110 late last year,” said van Dreunen. This includes a line of toys and clothing featuring its highly recognizable characters as well as an upcoming Hollywood film. And that was a huge business for the company in the early days of smartphone gaming.īut as free-to-play has eaten away the market for pay-to-play games, Rovio has diversified its business to embrace licensing and merchandise. Previously, Rovio relied on “premium” priced releases that would charge around $1 to $3 up front before people could download games like Angry Birds or Angry Birds: Star Wars. Angry Birds is its premier property, and this is the first time that a core, bird-flinging entry in that series has used the free-to-play model. This game definitely seems like Rovio’s big play to get back to the top of the mobile publishing pile. And it is only in the top 10 in one nation, which is the relatively minor market of Kenya. 60 highest grossing game in the United States on iPhone, according to mobile-tracking firm App Annie.

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